realeye.io
RealEye is an online research platform offering webcam-based eye-tracking to conduct studies via browsers with customizable parameters and seamless data collection for detailed user behavior analysis.
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Key Features
Eye-Tracking
Webcam-based gaze tracking captures precise user attention data.
Data Visualization
Online dashboard displays heatmaps, fixation plots, and statistics.
Study Customization
Configure stimuli, triggers, and follow-up questions easily.
Emotional Analysis
Facial coding tracks participant emotions during studies.
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Why Choose realeye.io
Webcam-Based:
Conduct eye-tracking studies using standard webcams without specialized hardware.Customizable:
Set detailed study parameters like clickable areas and keystroke triggers.Multi-Device:
Supports data collection on PCs, laptops, and smartphones via browsers.
Pricing
RealEye offers a free trial. Paid plans start at $249 per month for basic short tests, with an annual plan available at $6,000 billed yearly. Pricing is subject to change; verify current details on the official site.
About realeye.io
RealEye is an online research platform offering webcam-based eye-tracking to conduct studies via browsers with customizable parameters and seamless data collection for detailed user behavior analysis.
What realeye.io Does
RealEye facilitates the creation and execution of eye-tracking studies using webcams on various devices, capturing user gaze, clicks, mouse movements, keystrokes, and emotional responses. This enables precise measurement of user attention and behavior in real time.
The platform offers customizable study parameters such as clickable areas and keystroke triggers. Data is collected seamlessly through web browsers without requiring software installation. An online dashboard provides visualization tools including individual and aggregated heatmaps, gaze fixation plots, fixation-based statistics, and raw data export options.
RealEye is used across industries for user experience testing, digital marketing campaign analysis, and market research, supporting researchers, marketers, and online businesses in making data-driven decisions.
Pros & Cons
No Installation
Runs entirely in web browsers, eliminating software setup.
Comprehensive Data
Captures gaze, clicks, mouse movements, keystrokes, and emotions.
Accuracy Limits
Webcam tracking accuracy is around 110 pixels, less precise than specialized hardware.
Participant Restrictions
RealEye panelists cannot participate in live website or long-duration studies.
Frequently Asked Questions
RealEye provides approximately 110-pixel accuracy, sufficient for analyzing interactions at button-level precision.
Participants need a standard webcam-enabled device such as a PC, laptop, or smartphone with a web browser.
Yes, it includes facial coding features to track participant emotions during studies.
There is a free trial; paid plans start at $249/month with an annual option at $6,000 per year.
Yes, RealEye supports integration with external panels, surveys, and tools via participation links.
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