Qualifyed.AI

Qualifyed.AI predicts audience and lead scores to help marketers target cold prospects on Facebook with a high likelihood of conversion. It enhances advertising efficiency by leveraging first-party data instead of relying on less reliable cookie tracking.

The tool ingests files containing personally identifiable information (PII) and applies machine learning algorithms to model existing buyers. It then scores a broad US population across thousands of offline attributes, creating lookalike audiences that advertisers can target via LiveRamp hashed email lists.

This approach is particularly useful for industries relying on digital advertising to acquire new customers, especially in the context of privacy changes limiting traditional tracking methods.