MailerLite
Email marketing platform offering newsletters, automations, landing pages, pop-ups and websites. MailerLite includes a generous free plan, subscriber-based paid tiers with unlimited emails, and AI writing tools for growing businesses.
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Key Features
Unlimited emails
Paid plans allow unlimited monthly sends, avoiding per-email caps for campaigns.
Automation workflows
Build single-trigger flows on lower tiers and multi-trigger automations in Advanced.
Landing pages & sites
Create unlimited landing pages and websites with templates and custom domains.
AI writing assistant
Generate email copy and subject lines in Advanced to speed content creation.
Dynamic segmentation
Personalize emails with behavioral targeting and conditional content in higher tiers.
Pop-ups & forms
Lead capture pop-ups and embedded forms for list growth and conversions.
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Why Choose MailerLite
Cost-effective growth:
Lower subscriber pricing with unlimited emails reduces per-message costs as lists scale.All-in-one suite:
Email, automations, landing pages and websites consolidated in one platform.Simple to scale:
Beginner-friendly UI with advanced options like AI writing and segmentation for growth.
Pricing
Free: up to 500 subscribers and 12,000 emails/month. Growing Business: starts at $10/mo (500 subs) to $289/mo (50K subs) with unlimited emails. Advanced: starts $20/mo (500 subs) to $440/mo (100K subs) with AI writing and advanced automations. Enterprise: custom pricing for 100K+ subscribers. 14-day premium trial available.
About MailerLite
Email marketing platform offering newsletters, automations, landing pages, pop-ups and websites. MailerLite includes a generous free plan, subscriber-based paid tiers with unlimited emails, and AI writing tools for growing businesses.
What MailerLite Does
MailerLite enables users to create, send, and automate email campaigns while capturing subscribers via forms and pop-ups. It helps teams send newsletters, sell digital products, and analyze campaign performance to improve engagement and deliverability.
The platform provides automation workflows, landing page and website builders, segmentation and dynamic content, and an AI writing assistant in higher tiers. It integrates with e-commerce platforms and supports digital product sales and subscriber-based billing.
Common uses include newsletters, promotional campaigns, welcome/onboarding sequences, product launches, and lead capture for e-commerce and creator businesses.
Pros & Cons
Generous free plan
500 subscribers and 12,000 emails/month with core features included.
Affordable scaling
Paid plans start at $10/mo with unlimited emails, cost-effective for mid lists.
User-friendly
Drag-and-drop editor, templates, and straightforward workflows for beginners.
High deliverability
Strong sender reputation and deliverability-focused features in paid plans.
Limited advanced features
Free and Growing plans lack multi-step automations and some advanced segmentation tools.
Steep scaling
Costs rise significantly at larger subscriber tiers (e.g., $289/mo for 50K).
No dedicated IP
Dedicated IP and advanced deliverability require Enterprise-level agreements.
Frequently Asked Questions
Yes. MailerLite offers a free plan in 2026 for up to 500 subscribers and 12,000 emails per month, including basic templates, landing pages, forms, and simple automation tools.
If you exceed 500 active subscribers you must upgrade to a paid plan; paid tiers unlock unlimited emails, expanded automations, higher support levels, and additional features.
Yes. The Advanced plan includes MailerLite's AI writing assistant plus enhanced multi-trigger automations and live chat support noted in the plan details.
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