Frase
Frase is an AI-powered SEO & GEO platform that researches SERPs, generates optimized content briefs, assists AI writing, and tracks visibility across Google and AI search to improve rankings and AI citations.
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Key Features
AI-Powered Research
Analyzes top SERPs to identify keywords, questions, and content gaps quickly.
Content Brief Generation
Creates detailed briefs with outlines, headers, and optimization guidance automatically.
SEO & GEO Optimization
Provides real-time scoring and suggestions for Google SEO and AI platforms.
AI Writing Assistant
Generates outlines, drafts, and intros to accelerate content creation.
AI Visibility Tracking
Monitors brand rankings across ChatGPT, Perplexity, Claude, and other AI search.
Collaboration Tools
Includes team seats, content calendar, brand voices, and internal linking support.
Site Audits & Publishing
Runs audits and integrates with WordPress and Google Docs for seamless publishing.
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Why Choose Frase
SEO & GEO focus:
Optimizes content for both Google SEO and AI search platforms to broaden discoverability.Agentic AI:
AI Agent with 80+ skills automates research, briefs, writing, and tracking workflows.Proven results:
Users report improved rankings, more AI citations, and 30–50% time savings on briefs.Trusted brands:
Adopted by Coursera, Shopify, ActiveCampaign and over 30,000 customers.
Pricing
Frase offers Starter at $49/mo and Professional at $129/mo, with Scale/Enterprise and custom plans available. All plans include full AI Agent access and a 7-day free trial; annual billing offers discounts. Third-party sources report historical price variation and optional add-on costs.
About Frase
Frase is an AI-powered SEO & GEO platform that researches SERPs, generates optimized content briefs, assists AI writing, and tracks visibility across Google and AI search to improve rankings and AI citations.
What Frase Does
Frase analyzes search results and AI responses to produce data-driven content briefs, outlines, and keyword/gap insights that help teams create rankable, citable content. The platform provides real-time SEO and GEO scores to guide on-page optimization for Google and AI search engines.
Frase includes an AI writing assistant that generates outlines, drafts, and introductions, plus collaboration tools such as content calendars, brand voice profiles, and multi-seat management. It also performs site audits and integrates with WordPress and Google Docs for publishing.
Use cases include content marketing, agency-scale production, SEO audits, and tracking brand visibility across ChatGPT, Perplexity, Claude, and other AI search platforms.
Pros & Cons
Comprehensive
Combines SEO, GEO scoring, research, and writing in one platform for teams.
AI visibility
Tracks AI search engine citations to reveal content opportunities beyond Google.
Scalable
Multi-seat plans and integrations support agency and enterprise workflows.
Unlimited AI
Unlimited AI words included in paid plans, removing prior add-on limits.
Pricing variance
Third-party sources report inconsistent pricing details requiring official verification.
Add-on costs
Some extras, like additional Rank-Ready documents or tracking, may incur fees.
Historical confusion
Past separate add-ons and bundling changes have complicated budgeting for users.
Frequently Asked Questions
Frase uses advanced NLP and machine-learning systems; Frase does not disclose specific LLM versions publicly, but it combines proprietary agents and integrations to power research and writing.
Frase offers a 7-day free trial that provides full access to the AI Agent, SERP tools, writing assistant, optimization features, and visibility tracking for evaluation.
Frase does not confirm a permanent free tier; current official information indicates paid plans begin at $49/month after the trial.
GEO optimization scores content for AI search platforms, measuring authority, structure, and citations to improve visibility in AI-driven responses.
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