Clay
Clay is an AI-powered GTM platform for data enrichment, intent signals, AI-led research, and automated outbound sales workflows that build targeted buyer segments, personalize outreach, and sync results across CRM and ad platforms.
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Key Features
Enrichments
Premium data from 150+ providers for leads, accounts, and personalization.
Intent Signals
Job changes, website visits, and mentions to prioritize outreach.
AI-led Research
Claygents run public searches and extract gated or unique datapoints.
Workflow Automation
Build audiences, trigger outreach, and auto-sync CRM changes.
Integrations & Actions
Push data via CRM syncs, email tools, ad platforms, webhooks, API.
Data Marketplace
Centralized source access with substantial cost reductions and own API keys.
Sculptor AI
Chat-based idea generation and table building for GTM planning.
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Why Choose Clay
Unified data platform:
Access premium sources in one place to reduce integrations and manual research time.AI-native GTM:
Contextual agents scale research and automate workflows beyond manual capability.Proven ROI:
Customers report higher enrichment rates and faster GTM execution with Clay.Pricing value:
Lowered data marketplace costs democratize CRM features to lower tiers.
Pricing
Free: $0/mo with limited Data Credits and Actions. Launch: $185/mo ($167/mo billed annually) with 2,500 Data Credits and 15,000 Actions. Growth: $495/mo ($446/mo annual) with 6,000 Data Credits and 40,000 Actions. Enterprise: custom pricing. Additional variable costs apply for third-party enrichments and heavy AI token usage.
About Clay
Clay is an AI-powered GTM platform for data enrichment, intent signals, AI-led research, and automated outbound sales workflows that build targeted buyer segments, personalize outreach, and sync results across CRM and ad platforms.
What Clay Does
Clay centralizes first-party CRM records with third-party enrichments and intent signals to build dynamic buyer segments and automate outbound sales and marketing actions. Users benefit from enriched contacts, phone and email data, and job or web intent signals for targeted outreach.
Clay provides AI-led research via Claygents and Sculptor AI, a data marketplace for premium enrichments, and workflow automation to sync updates to CRMs, trigger emails, and push audiences to ad platforms. It uses API keys, webhooks, and HTTP APIs for integrations and supports variable Data Credits and Actions billing.
Pros & Cons
Data coverage
Aggregates 150+ providers to replace multiple contracts and manual lookups.
AI workflows
Claygents and Sculptor speed research and automate contextual tasks.
Cost savings
Marketplace pricing cuts third-party data costs significantly for many users.
Orchestration
Dynamic audiences and integrations enable end-to-end GTM motions.
Pricing increases
Entry Launch rose from $149 to $185/mo; Growth moved to $495/mo.
Variable costs
Actions and data credits introduce unpredictable spend beyond base fees.
Learning curve
Complex workflows suit tech-savvy teams more than simple CRM users.
Frequently Asked Questions
Clay pricing: Free at $0, Launch at $185/mo ($167/mo annual), Growth at $495/mo ($446/mo annual), and Enterprise with custom pricing; plans include Data Credits and Actions with additional variable data spend.
Clay pricing changes: the data marketplace costs dropped substantially (50–90%), while the entry Launch plan rose and mid-tier moved to Growth, creating mixed net effects depending on usage.
Clay billing: Data Credits pay for third-party enrichments like emails and phones; Actions cover platform tasks such as AI runs and integrations, both billed separately from base subscriptions.
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